Wednesday, April 17, 2013

Panera/ 1st Ave Machine: Panera “Live Consciously / Eat Deliciously”

























This is one of my favorite post I have on blog. I really liked this when I saw the commercial or advertisement. What was interesting to me was how the camera pans in a circular loop to show a daily bakery cycle at Panera. Not only the camera is going in a circular but the camera cuts closer in details in wide distance to view it as a endless process, and consumers receiving fresh bread everyday. In my opinion I thought this was clever and well craftsmanship design.

The link to watch this awesome video is Panera

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